The Marketeria

10 Questions for: Molly McDonough

The DEAL Interview.  Each month we meet up with and get to know a little about one of Florida’s top Commercial Real Estate personalities.  This month, meet one of our favorites.  Molly is a tenant-side specialist with the newly-expanded Flagler Real Estate Services. Florida, say hi to Molly McDonough.

My last deal was  6,092 SF/5 year term. They saw it a few days before Christmas and I had a signed lease two weeks later and they are moving in this weekend. That is not typical in this market. This is a market of uncertainly and its hard to get people to pull the trigger.

2)   What brought you to Commercial Real Estate?

I was in technical/software sales for 20 years and was tired of getting on an airplane to cover my territory. I met … (read more) …

Trade Center South – RENEWED!

Trade Center South, a 215,000 square foot office building in the Cypress Creek corridor has scheduled a new renovation which includes some of the latest design trends and technological advances.  The new look and feel, scheduled for this year, is one way the Center is aiming to please their current tenants and bring in new ones.

According to the RLC Architects, the designers, the plan is to re-fresh Trade Center South’s look with bright … (read more) …

Beatitudinal Marketing

I read an article recently about a book that came out a while back (note:  I didn’t actually read the book – just the article about the book) that started some good thought and conversation amongst the group here.  Not sure but I think the book is called something like “Love is the killer app” or something like that.

In essence, it had to do with the idea that sales – or business in general – is built on principles that go deeper than simple transactions and that if you can open up business relationships to operate on the same level as your personal relationships (or at least the good ones), then you have a platform for doing all kinds of great things together – not the least of which is selling.

a5901v-cr

What does this have to do with anything?

There is this section of the Bible that talks about being blessed by basically un-blessing yourself.  That is to say, you gain more when you give more (I’m doing some big-time paraphrasing here).

Seems to me that if you peel back the first couple of layers of any well-branded company or product, you’ll find something in there that looks generous.  I’m thinking now of several of our favorite brands and, at least at first glance, there might actually be something to this beatitudinal thing as it relates to building long-term customer relationships.

Hmmm…

(more on this whole idea in subsequent posts – maybe even with examples!!)