The key to a successful email marketing campaign is building customer relationships through personal and relevant emails. Brightwork creates email communications that engage & bond with customers and constituents to deliver results to your inbox.
- List Building & Management
- Award-winning creative
- Campaign deployment
- Performance Reporting (including specific email responders)
In something that looked eerrily like a Reeses Pieces commercial, we decided to combine one of our greatest disciplines (email marketing) with one of our greatest assets (tv & video production). The result was astonishing. Here’s what we found:
1) The presence of a graphic video link in an email CONSISTENTLY increased open by rates by almost double what a standard html or text email does. (baseline tests using client’s house lists).
2) The presence of a graphic video link in those same emails CONSISTENTLY increased click-through rates by almost double as well.
3) The presence of a familiar face or voice within the opening frames of a video DRAMATICALLY further enhanced both open and click-through rates.
Video emails are PERFECT for companies who have a product or a service to showcase. They work beautifully across generational and income strata. And they’re extremely cost effective to produce and deploy.